General Ecommerce Statistics

General Ecommerce Statistics


Tauchen Sie ein in die neuesten E-Commerce-Trends! Von steigenden Verkäufen über Social Media bis hin zum Boom des mobilen Shoppings – unser neuer Artikel deckt die wichtigsten Statistiken ab, die Sie kennen müssen. Erfahren Sie, wie sich das Verbraucherverhalten entwickelt und was das für Ihr Unternehmen bedeutet. Entdecken Sie die Veränderungen im B2B- und B2C-E-Commerce und bleiben Sie mit datengestützten Einblicken auf dem Laufenden.

 

  • The average number of products bought per online order is 4.95 (Statista, 2023).
  • The global conversion rate of online shoppers is 1.9% (Statista, 2023).
  • High-performing retail businesses invest significantly in digital and ecommerce (Boston Consulting Group, 2023).
  • 68% of social media marketers drive traffic to their own websites
  • Grocery will be the largest ecommerce category in the U.S. by 2026 (eMarketer, 2024).
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Statistics

Social Media Ecommerce

  • 87% of sellers find social selling effective
  • 59% report increased sales via social media
  • 50% of marketers plan to increase social media selling investments in 2024
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Statistics

Ecommerce Growth

  • Retail ecommerce sales are projected to exceed $8 trillion by 2027 (Statista, 2023).
  • 84% of social media marketers predict more direct sales through social media apps in 2024
  • B2B sales interactions will be 80% digital by 2025

Statistics

Consumer Behavior and Demographic Ecommerce

  • 19% of consumers contacted customer service via DMs recently, a 45% increase from 2022.
  • Adults aged 18-24 are the largest group of ecommerce shoppers in the U.S. (Statista, 2023).
  • The main reason for cart abandonment is extra costs (Forbes, 2023).
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Statistics

B2B Ecommerce

  • 79% of B2B buyers prefer to place repeat orders online (Sana Commerce, 2023).
  • 65% of B2B companies offer ecommerce capabilities (McKinsey, 2023).

Statistics

B2C Ecommerce

  • Global B2C ecommerce revenue will grow to $5.5 trillion by 2027 (International Trade Administration, 2024).
  • Popular B2C segments include consumer electronics, fashion, and furniture (International Trade Administration, 2024).

Statistics

Mobile Ecommerce

  • Smartphones account for 66% of online orders (Statista, 2023).
  • Mobile retail ecommerce sales in the U.S. will exceed $560 billion by the end of 2024 (Statista, 2023).
The ecommerce landscape is rapidly evolving, driven by advancements in technology and shifts in consumer behavior. Key statistics from 2023 highlight significant trends, such as the increase in social media-driven sales, the dominance of mobile shopping, and the growing importance of B2B ecommerce. Businesses must adapt by investing in digital strategies and leveraging social media platforms to engage with customers. Staying informed about these trends will enable companies to remain competitive and capitalize on emerging opportunities. Embrace the digital transformation and position your business for sustained growth in the ecommerce sector.
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